We all have limits; we just have to be pushed to find them.

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Be the Beans

A Parable about Changing Lives through Outward Focused Optimism

In today’s world and market, there is a tremendous need for individuals who can readily adapt to the challenges of life. In responding to the challenges around them in a way that does not discourage others, these individuals are better positioned to influence the world by making it a better place. We often grow the most when we are forced to experience pain-motivated change. 

Be the Beans tells the story of a young, frustrated CEO, Jake Carmichael, who finds himself in the middle of the biggest crisis he has ever faced. He has recently been appointed head of LaserTech, a company located in Austin, Texas specializing in digital imaging technology for the defense, medical, and most recently, energy industries. What seemed like a promising future six months ago has turned into the worst nightmare of his life. His company seems to be spiraling out of control with no end in sight. In a chance visit with the company’s janitor, Henry Schmidt, Jake learns the story of the Carrot, Egg, and Coffee Beans and how his inability to adapt to the challenges around him have stifled not only his success, but the success of his staff and even his relationships at home.

Read the story of Jake’s changed life - at work and at home. Explore the meaning contained in the story of The Beans and how the spirit of outward focused optimism, combined with an attitude of gratitude, might just change your life as well.